The National Bicycle Industry Company Essay Example | Topics and Well Written Essays - 2750 words

The National Bicycle Industry Company - Essay Example The mass-customization technique was first brought about by the company’s overseeing executive. He felt that if ladies could custom request their garments, why couldn’t bikes be delivered similarly. This thought came when the bike business was seeing extremely languid deals, and the value that a client was happy to pay for a bike was dropping. Indeed, even senior individuals from the organization felt that actualizing the thought would be a hazard. Consequently, this thought was brought out and executed in the midst of a great deal of distrust of whether the thought would work in any case. In any case, the company’s Managing Director proceeded with executing mass-customization. This was on the grounds that he needed to expand the standard of high worth included items made by the organization. So as to execute this, he needed the organization to deliver bikes which took into account the requirements and likings of the client.